THE AWARD IS HERE: Impact Media Consortium Manager, Mrs. Juliet Scovia Nabisibo Kiseera, during a Sunday Service, delivering to her boss, Presiding Apostle. Joseph Serwadda an award won by Impact radio as the Gospel Radio Station of the year, in East Africa.
OPINION BY: DR. JOSEPH SERWADDA
AT a glittering award ceremony this month, in Tanzania’s coastal city of Dar es Salaam, Impact FM Uganda emerged victorious as Best Gospel Radio Station in East Africa, a stunning affirmation of its cultural, spiritual, and musical influence.
SO AMAZING: Pr. Freda Serwadda holding an award won by Impact FM
In a field packed with established players and emerging voices, Impact FM’s win, marks a seismic shift in the regional gospel media space, officially signaling its elevation from national beacon to a continental powerhouse.
A LEGACY FORGED IN FAITH AND FREQUENCY
Founded in 1997 by your truly, Dr. Joseph Serwadda, Presiding Apostle of the Born Again Faith, also Senior Minister at Victory Christian Centre, Impact FM began as a humble ministry outreach, sparked by a vision to broadcast “the message of hope and grace” radio waves.
PHOTO; A certificate of legendary recognition was also awarded to Mrs. Carol Budwike, a gospel artist and member of Victory Christian Centre Ndeeba. Dr. Serwadda congratulated her
Today, with footprints across Buganda, Busoga, Bugisu, Teso, Bunyoro and some parts of Northern Region, the station embodies its slogan: “Where visions are born, and destinies achieved.“
GOSPEL ARTIST: Mrs. Carol Budwike was given a certificate of legendary recognition
From Uganda’s Capital, Kampala City on 98.4fm, Masaka City 101.5fm, Jinja City 107.6fm, Mbale City on 103.7fm, the nation is treated to great entertainment, instruction, inspiration and a relentless voice of hope and love!
Over its 24-year journey, Impact FM has not only survived, it’s thrived, expanding from local broadcasts to a Christian Media Consortium powering not only Radio, but TV also, Dream TV (Regional) & BTV (National) which was formerly known as Bunyoro Television. These coupled with a plethora of digital platforms (IMC: Impact Media Consortium) has evolved into a real power house.
Long before awards, its mission was clearly set, and has remained constant: to deliver uplifting gospel music, dynamic teaching, and transformative programming that resonates personally with listeners.
WHAT SETS IMPACT FM APART;
1. AUTHENTIC ENGAGEMENTS AND PURPOSE-DRIVEN PROGRAMMING
Unlike stations that chase trends, Impact FM remains rooted in spiritual authenticity. Their flagship programs, Lwasamayinja, Into His Likeness, His Touch, Bino Obimanyi?, Nze Nga Bwendaba formerly Manya Kyokkiriza, Ensongayo, Burudika, Changamka, Ekyoto ky’Abataka and others, the presenters blend power packed preaching, revelation filled sermon delivery, moving worship, faith-building testimonies, and topical discussions that resonate with listeners across demographics. By balancing doctrinal depth with cultural relevance, Impact FM consistently reaches hearts, and that is a given.
2. COMMUNITY PRESENCE AND GRASSROOTS REACH
Beyond the studio, Impact FM invests in local impact: prayer breakfasts, feeding initiatives, youth empowerment, and evangelical campaigns via partner churches (like Victory Christian Centre). These on-ground engagements cement the station’s spiritual influence, amplifying its ministry beyond airwaves.
3. INNOVATIVE TALENT AND VOCAL EXCELLENCE From hosts to DJs who ignite evenings and weekends, Impact FM’s talent has become synonymous with Gospel excellence. Behind the mic is a production team committed to crisp audio, contextual content, and seamless theology. “Impact FM doesn’t just broadcast content.Every song, every call-in, they build faith. Their win is our testimony,” Reverend Kidega, a partner church minister testifies.
THE MOMENT OF TRIUMPH
Few expected a gospel station from Uganda to win the coveted award of ”Best Gospel Radio Station in East Africa” at a fiercely competitive regional award ceremony. Yet when Impact FM claimed the title, the room erupted. The victory was both hard-earned and historical, signaling that spiritually rooted broadcasting can resonate far beyond borders.
BECAUSE WE’RE NO. 1: Bishop Ronald Mukiibi (left) with Dr. Joseph Serwadda, showing the award won by Impact fm
Inside IMC’s studio at the Victory Centre, the mood is electric. I offered a heartfelt perspective, as i broke the news on Saturday evening: “This award is people-driven,” i said,, beaming with gratitude. It’s not just our leadership, it’s every listener, volunteer, donor, partner. Heaven has seen our faith, and God has responded. We build the altar; God brings the fire. Our team invests in quality—tech upgrades, training, responsive programming. Today’s victory is proof that consistency and passion pay.
Although East Africa Arts & Entertainment Awards often spotlight secular stations—NRG Radio Uganda notably won “Best Radio Station in East Africa” in 2024 —this win confirms that gospel media can compete, and win, on quality, impact, and reach.These awards were first launched in 2023 in Nairobi, Kenya, to honor exceptional talent across multiple entertainment sectors, including music, film, media personalities, DJs, and digital creators.
They encompass artists from Kenya, Uganda, Tanzania, Rwanda, Burundi, South Sudan, and the DR Congo.“When I drive home and hear Into His Likeness, I feel connected, encouraged, we’re not just hymns; they’re lifelines,” says Miriam Ntwatwa, a Kampala Business professional.
CREDIBLE WINNERS AND COVERAGE
Fally Ipupa, Gims, Innoss’b, and Awilo Longomba won awards at the inaugural ceremony in 2023. In 2024, Tanzanian artist Rayvanny secured five EAEA awards, including Best Male Artist and Best Inspirational Single. In 2025, Kenyan artists like Bien-Aimé Baraza and Mr Seed also earned honors. Major media outlets across the region—such as KBC (Kenya), The Citizen (Tanzania), and Ugandan outlets like Sunrise Uganda and Exclusive Uganda, have provided coverage on the awards and their winners. We congratulate Impact Fm, but will not be surprised when the TV stations lift awards accordingly.
Impact FM’s achievement signals more than a trophy—it heralds a cultural shift in regional gospel media. It shows that religious broadcasting, when done with excellence, can shape society while maintaining spiritual integrity.
Their win also sets a bar: gospel stations in Kenya, Tanzania, Rwanda, and elsewhere must now strive for similar innovation, quality, and impact. Impact FM has illuminated a pathway where faith and media excellence coexist, benefiting local churches, gospel artists, and Christian consumers.
WHAT NEXT?
Investing in Infrastructure. The station is expected to use this momentum to upgrade across its platforms, Radio, TV, digital streaming, with improved studios, expanded coverage, and an enriched online experience. Regional Collaboration Plans are underway for cross-border partnerships with singers like Tanzania’s Rose Muhando, major East African ministries, and event organizers to host conferences and worship tours.
RECEIVED THE AWARD FROM TANZANIA: Manager Julie Scovia Nabisibo
Talent Development. IMC aims to launch a training academy to groom announcers, producers, digital creatives, and media technicians to serve church and commercial sectors alike.
Conclusion: A Wave of Hope and Excellence Impact FM’s award is proof that faith-driven media can not only survive—it can excel, innovate, and lead. By winning Best Gospel Radio Station in East Africa, they’ve turned a national platform into a regional pulpit of influence.
EXCITED: Bishop Ronald Mukiibi
This accolade honors their commitment to quality, passion for ministry, and cultural impact. And it challenges all gospel brands—media and ministry—to reach higher standards and broader audiences. Impact FM’s journey continues, and now, with East African crown and continental acclaim, they are poised to usher in a new era of gospel excellence—a movement where sound ministry, strategic media, and steadfast service converge to bless nations.
The Author, Dr. Joseph Serwadda is the Founder Impact FM and MD Impact Media Consortium. He is The Presiding Apostle Born Again Faith in Uganda and a leading Televangelist in the Country. At Victory Christian Centre Ndeeba, Dr. Serwadda is the leading Pastor. He has planted hundreds of churches in Uganda
